About Us
Otto@Werke is your source for knowledgeable and caring BMW and Mini maintenance, modifications and restoration as well as automotive based information, education, video and production services.
About Us
Gordon Arnold is Otto@Werke and has been immersed in the automotive and motorsports world through personal interest, education and business for over 50 years, starting with a keen automotive interest that developed as a young child. His training and work experience have uniquely prepared him to offer his automotive knowledge and production skills as, Otto@Werke.
Living in the Metro-Detroit “Motorcity” area, Gordon was heavily immersed and very active in the domestic muscle car building, modification and racing world. This led to further Automotive Technology and Mechanical Engineering education, training and employment in the automotive based sector.
Gordon has 30 years of experience with a top-tier, BMW & Mini specific, automotive parts and accessories mail-order company where he was a key operative in growing revenues from under $0.5mil/yr to over $15mil/year. During this time Gordon trained and managed the sales team and participated with marketing and new product acquisition. He developed a proprietary product prototyping program and a vehicle technical information program for both internal agents and customer use, to include; Customer DIY help line, product installation instructions, company newsletters with product info and step-by-step DIY articles and a successful video DIY production program with nearly 30 million views, as well as full social media distribution.
Gordon is now offering his experience and knowledge to BMW and Mini owners and enthusiasts through caring and knowledgeable service, maintenance, modifications and restorations.
Gordon is also offering his production capabilities to individuals and businesses who wish to grow their market presence, reputation and product awareness through purposeful exposure to targeted customer groups.
Our Services
- Video production Services; product information, product use, DIY point of use
- Technical writing; product information, product point of use installation guides
- Expert BMW and Mini service, maintenance and modifications